Our Story

Qaushey did not start as Qaushey. About 9 years ago, it was actually a faint idea of what was going to turn into a passion for creativity, love for Indian Handlooms and the whole wide world to take this idea to. One of the weekends, on a rainy Mumbai afternoon, the topic of how the Indian way of living is the best way to live sustainability started. It led to the food, the Yoga, the Ayurveda and so many more snippets of our culture. One of the important aspects of our culture is clothing. And there are so many varieties of them that we can go on forever and still not be done with the diversity it bring to us. The advent of “Handloom” dates back to the Indus Valley civilization. The art was appreciated in every nook and corner of the world including faraway lands of Romans, Mesopotamians, and Egyptians. 

This is where the inspiration for the idea of Qaushey came into being. Shruti and Jaspreet decided they would take this to the world one day. Almost always, it takes a lot of courage to step out of your zone of comfort and start building something from scratch. Time went by and their conviction to make Qaushey known to everyone around the world got stronger. Someday in the year 2023, they decided to go all in and make this a reality. There was no eureka moment because they were so convinced that this is the right thing to do for our artisans, customers around the globe and for our beloved country above all. October 16th, 2023 Qaushey had its genesis. 

Jaspreet Singh comes from a Sales Leadership background having spent the last 17 years in the IT industry running businesses of different sizes and customer segments. 15 of which were at Dell Technologies in Bangalore and Mumbai. From sales to business development to marketing operations to delivery to customer care, he is the go to man for everything that is required to run Qaushey. 

Shruti Vats is a Fashion Student who has spent the last ~18 years working with Artisans in Rajasthan, Gujarat, Madhya Pradesh, Banaras, Orissa, Andhra Pradesh, Telangana and many more. Her connection to Indian Handlooms is very deep and her understanding about the art forms makes her the face of everything design. The patterns, colors, designs and everything fabric is her work at Qaushey. 

Both of them are very passionate about impeccable customer experience and that's the basic premise of Qaushey coming into being. We take pride in being a 100% handloom and handcrafted brand. Qaushey speaks from the heart - Our handlooms are pure and true. No blends, no compromises. Every thread tells a story of hand woven wonders or fabric colored by hand with simplicity of wooden blocks.

Our mission is to empower consumers to look and feel good, and make a difference for the planet by providing clothing made by traditional handloom techniques in alcoves of India. We believe in preserving the rich heritage of handloom weaving and promoting it as a sustainable alternative to mass-produced clothing. We celebrate the diversity of cultures, Heritage, and traditions that are represented in handloom weaving and handicrafts. 

We believe in Empowering Elegance and sustaining Traditions : At Qaushey, we envision a future where every thread tells a tale of sustainability and timeless craftsmanship. Our commitment is to revive and celebrate the heritage of Indian handlooms, offering an elite collection of sustainable and ethically crafted products for our customers around the world. Join us on this journey of mindful elegance, where tradition meets sustainability.